Being in existence since past few years J.P.Agrotech has created a very good reputation in the market and enjoys the pride of presence amongst connoisseurs across the world. Known for the consistency in quality and unique attributes of its products, the company markets its basmati under the “Rice O India” brand. The company is now making a foray to emerge as a leading foods company with a basket of products for homes across the globe. The company seeks to achieve this by introducing premium value added food products both for the domestic and global markets through its brand and leverage its global distribution network.
Indeed, this is one of the few companies in India that has created a paradigm shift in its market by building a brand out of a commodity.
Vision and Mission : J.P.Agrotech to emerge as the best premium food company, enabling people to savour the flavours of India, globally
•To achieve global standards of excellence in our operations with focus on consumer satisfaction /delight, providing consumers the ‘flavour of India’;
•To set up high standards of leadership, quality and productivity.
•To develop a well knit human resources policy and culture which motivates employees to contribute their best towards achievement of organisation objectives; and
•To function as a responsible corporate citizen and help enrich the quality of life of the community and work towards sustainable development.
To harvest nature’s finest products, process them using the best technology and make them available across the globe.
The mission encompasses the three core virtues that drive the company :
• High-quality products
• The finest technology
• Global availability
These are the pillars on which rests the edifice of J.P.Agrotech.
Quality Commitment : Quality and focus on research to understand the changing consumer preferences and cater to their requirements is what drives everybody at J.P.Agrotech. Quality has always been the foremost consideration with the Company. Our Quality process begins from the paddy procurement stage and continues till the product finally reaches the consumer.
It is this eye for detail that underlines commitment to product quality leading to customer satisfaction. In fact, meeting quality specifications has become a habit rather than a requirement. And helping it meet these qualifications are its state-of-the art facilities. Whether it is Basmati rice or Basmati based value added products or agro-products that we deal in, our commitment to provide the best Quality product for our consumers remains primary. From purchasing to selling we always try to maintain the quality standards. So we purchase a high quality paddy from farmers by giving them proper knowledge of how to produce and harvest, which medicines to be used while cultivating, how to take care during rain, etc. In this way we try to have a good quality paddy from farmers at a good rate which motivate them to do better next time.
Traceability of Product Offerings : In today’s competitive environment and increasing consumer awareness, traceability of agro-products has become an important parameter for marketing. Over the last decade, the company has initiated steps to provide traceability for its products. The company ensures this through strict quality parameters from paddy procurement to production to its products reaching the end consumers.
Procurement : Till date, the company could provide traceability for its products from procurement in mandis (granaries, where the harvest is stocked for sale) to the end product.
Production Facilities : J.P.Agrotech has world-class state-of-the-art plants, with one of the largest milling capacities in India. These plants are fully automated through the entire chain of processing of rice from paddy stage to the packaging of the final product. Production is fully computer-aided, with state of the art cameras to detect impurities, maintain quality, colour and size.
The company has led the industry with continuous innovation. Be it in production (computerized sorters, graders, separators, destoners etc., installation of cameras to detect impurities), or world-class quality standards, or consistency in product attributes, or packaging (introduction of smaller consumer packs through modern pilfer-proof packaging). It has aimed at providing an excellent value proposition to the Indian and global consumers.
If a person is known by the company he keeps, a company is known by the personnel it has. A key component of success is the management’s focus on the basmati rice market and value added premium products and the excellent team that it has build up over the years.
Each of them has played a critical role in making JP Agrotech what it is today. Today, we are making our presence felt beyond the Indian shores. The management understands of consumer preferences and emerging marketing dynamics has translated into a vision of branding a commodity.
Technology : In today’s competitive world it is very difficult to survive in the market with old technology because everybody needs effective and efficient results. So to compete in the market and to provide much better quality to our customers we have introduced a new Japanese technology in our mill. This is a company from Japan named Satake Corporation. We have introduces Satake plant in the mill i.e. the various operators of the company like paddy husker, rotary sifter, paddy separator, etc. to give best by taking quality inputs.
Every part has its own importance like in a human body. If one of the parts get damaged or spoiled whole body has to suffer. So we keep this into account and try to maintain a good environment for workers to work well and keep a check on every machine.
Infrastructure : Being responsible towards the society and our employees we always try to maintain a good environment for them. It may be in terms of the infrastructure or pay. We have maintained proper disposal system for the waste material as well as proper shelters for stock. Our machine rooms are kept clean because everybody likes to work in a clean environment.
Our industry is expanded in a vast area near a village so that city people doesn’t get any problem. As our company is surrounded by agriculture land so for disposing polluted water we have maintained special type of trees which can absorb that water and keep the environment clean. We have taken into account all the government rules and regulations and always try to do best for the public.
Employee-Employer Relationships : If a person is known by the company he keeps then a company is also known by the personnel it keeps. So we always choose the best from the available various alternatives in terms of skills, knowledge, experience, etc.
Our company gives a reasonable pay to all our employees. We try to maintain a family environment at work place but not at the cost of avoiding work. So we try to play both the roles, as an employer and a family member.
Product Range:
Non Basmati Rice
•Indian Long/Medium/Short Grain White Raw Rice
•Indian Long/Medium/Short Grain White Parboiled Rice
•Indian Long/Medium/Short Grain Golden Parboiled Rice
•Indian Long/Medium/Short Grain Brown Rice
Basmati Rice
•Indian Sharbati
•PUSA 1121
•Indian Parmal, PR-11, PR-16,etc.
•Indian white Basmati
Qualities Available :
•a) 100% Sortex / Unsortex
•b) 5% to 100% broken
•c) Double/Single Polished
•d) Silky (Water Polishing)
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Business Type :
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Exporter, Manufacturer
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Main Markets :
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Asia, Middle East
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Annual Sales :
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Confidential
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Monthly Capacity :
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144 metric ton of rice per day
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Total Employees :
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101 - 500 People
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Total Professionals :
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11 - 50 People
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Raman Garg
Zira Road, Dist. Ferozepur
Firozpur
Punjab
India
Phone: 091-01632-272546
Fax: 091-01632-272547 |
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