Opinion was launched in 1987 as India’s first independent Market research fieldwork agency specializing in conducting high quality fieldwork for consumer, institutional, & rural research on a nation wide scale.
Today, Opinion though is a specialized fieldwork agency it also provides expert services in Market research from questionnaire design & fieldwork to analysis & presentation.
Opinion with its head office in Mumbai is under the personal direction of Mr. Sharad Gadkari [member- MRSI] who is associated with Market research in India since 1975.
Whatever is the size of project we insure first class quality through comprehensive interviewing, training, constant monitoring, control checks & supervision. Specialist panel of interviewers, experienced bi-lingual interviewers complete service across all parts of India. This way we insure that information collected is what you want & provided when you want it.
What we offer
At Opinion we mainly offer the following five services
A Data Collection of all types of Market Research Projects
This includes
i] House to house interviews involving interviews with housewives, main earners, teenagers and children.
ii] Institutional interviews involving interviews with officers, executives, shopkeepers, hospital administrators, banks, stock market brokers, etc.
B Focus groups
Over last 13 years Opinion has handled on average 15-20 groups per month. Our rigid field controls ensure that all operational details are looked in to. Groups are conducted among 1] Main earners 2] Housewives 3] Teen- agars & 4] Children We have a fixed price structure for these groups , which covers recruitment charges, fare up to the venue, gifts, recording facility and supervision.
C. Central location test [ In hall test ]
Since 1987 Opinion has conducted at least 3 tests every month with sample sizes varying from 150 to 1500 interviews. Broadly we have conducted following types of central location tests-
i] Forced exposure tests [Testing of TV commercial]
ii] Product test [Soft drink Chocolates etc.]
iii] Sniff tests [Soaps, Washing powder]
iv] Car clinics
D. Sales promotion
This would include coupon, sampling, demonstration from house to house , in shop , in halls, in offices, in schools etc.
- Mass consumer contact at high traffic points , theaters Bus stops , petrol pumps’ suburban railway stations etc.
- Mass consumer contacts at exhibitions, fairs bazaars, etc.
- Direct Mail
We have handled Sales promotion for famous brand of tooth paste which involved 50 thousand house holds in Mumbai
E Analysis of data collected
We also deliver manual or data processed analysis of studies completed, if required by the client
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Annual Sales :
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Below US$1 Million
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Total Employees :
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11 - 50 People
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Total Professionals :
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5 - 10 People
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Market Research Data Collection: - Data Collection of all types of Market Research Projects This includes i] House to house interviews
more details...
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Sharad Gadkari
11, Basement, Bombay market, Tardeo, Bombay central [w]
Mumbai
Maharashtra
India
Phone: 91-22-23512013
Fax: 91-22-23526662 |
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