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Product Features |
| Brand name: |
CXO Advisory Group |
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| Description: |
The usa business development service will enable companies who have been successful in their home country to access guidance, research and services to successfully plan, establish and grow their international business in the us and Canadian markets. This service provides assistance in growing your revenue, increasing market share and maximizing your effectiveness in building new distribution channels in north America.
Strategic business audit
We begin by performing an internal evaluation of the corporation, analyzing the business plan, interviewing key personnel, reviewing available market research, laying out a schedule of milestones, then interviewing key customers of the corporation. The objective is:
- to obtain a sufficient understanding of the company and its products to enable to develop a profile of the ideal channel or strategic partner.
- to rapidly identify soft or missing spots in the company's overall business and sales strategy and develop a prioritized plan for filling the gaps.
- learn enough about the product to be able to present the business opportunity to potential partners.
A 1-2 hour onsite or telephone meeting with the client to make sure that we understand the client's objectives in the usa, to know what resources are available, agree on marketing/sales and channel marketing support materials that need to be updated or created, and agree on the profile of an ideal channel partner and customer as well as discuss preliminary timelines. We will also assist the client in developing a realistic sales and marketing plan to serve as a roadmap as we move forward.
Channel and strategic partner recruitment and management
Working with the client we will identify potential prioritized list of business partners and customers, then make initial contact and gauge their real level of interest. This list will be evaluated against the prime customer/channel partner profile developed above.
We would then schedule meetings for the client to present their products to the prospective business partner at the potential partners' office.
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