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Kannan Advertising Service (P) Ltd.
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| Description: |
Television is one of the largest mass medium. The greatest strength of medium since it has a wide reach at low cost. We render our services for creation of film shots, commercials and jingles for Doordarshan and private channels.
Since, in Television, the viewer sees and hears the advertisement of a product or service, it makes a greater impact than any other media. The increase in the number of channels has offered more options. This paves way for targeting greater percentage of consumers.
A related development is the growth of home shopping in the TV channels, which should make consumers more accepting of placing orders immediately. The basic unit of counting the TV commercials is the gross rating point (GRP). |
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